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Improved Google maps revealed just days before Apple announced their rival map

13 June 2012

Google Earth may not be new news as we looked into their new 3D maps over a year ago now, however news came last week that the Search engine Giants have “unveiled new mapping technologies including 3D cityscapes on Google Earth and a new team of ‘Street View Trekkers’.” As reported in The Independent, Google has developed a way to use aerial photography and automate the process of Google Earth. This not only means more 3D map availability across the globe but also a more efficient way of Google creating the maps.

This news was announced just days before Apple launched their new 3D mapping technology at the WWDC this week in San Francisco. Apple’s senior vice president of iOS Software, Scott Forstall presented the new mapping solution at the conference, saying “In iOS 6, we have built an entire new mapping solution from the ground up, and it’s beautiful,” as reported by Engadget. The new Apple maps will also possess a 3D fly over view of the cities coincidentally similar to Google’s new automated 3D map. As Google’s Peter Birch promises, the new and improved Google maps “creates the illusion you’re flying over the city” as reported by CNET news.

Google’s new map technology will be available to all android phones and users will be able to save maps to their devices. This will come as a sigh of relief for those who worry about their data usage and especially to those travelling abroad. However the brush off most are noting from Google’s unveiling is that they have not offered this new technology to the Apple market, as this new edition of the map site will not be compatible with Apple products. This reinforced rumours that Apple were going out on their own which has been confirmed by the launch of their own 3D mapping at the WWDC.

With both Google and Apple offering us the earth, which one will stand on top?

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